Experience exchange with colleagues from press services of Khakassky and Sayano-Shushensky National Nature Reserves
A trip on the experience exchange between the press service of Polistovsky Reserve and colleagues from Khakassky and Sayano-Shushensky National Nature Reserves was held last week.
Building collaborative relationship with mass-media and effective interaction of the press-service with all departments within the protected area, maintaining the site, pages on social networks and creation of attractive media materials, as well as possible solutions to current working issues were discussed during the meetings in the city of Abakan and Shushenskoe township.
In addition, they talked about the specifics of the press services of protected areas, news breaks interesting for different target audiences, methods of attracting public attention to the activity of protected areas and nature conservation in general, and the formation of a positive image of the protected areas system.
Thanks to the press secretaries of Khakassky and Sayano-Shushensky Reserves for the opportunity to share experiences and get new ideas.